:: rachel. more than just a word ::
...Rachel. More Than Just A Word...
January 16, 2007
why oh why
ADVERT PERVERT
Out of boredom, I was browsing through some of the brilliant! brilliant! ads online, albeit not the locally produced ones. You should really learn how to appreciate some of these artworks. They are just....ingenius. *Weep*
How do you make some sensitive subjects so subtle, yet so clear to the audience? And how do you test the twisted minds of men yet putting such an innocent message? And of course, there are those which just blow your minds in a direct manner. It is AMAZING what these foreign ads can do to you!
Make no mistake. I meant to invite no advertising mojo. I honestly do admire the blood, sweat and tears (literally 'cause clients can sometimes be very high demanding) and the working till wee hours to finish up whatever they can in the shortest time possible. I do. I sincerely salute them.
However....Well, at this time, I am just going to let the ads speak for itself. You have seen them. To me, though it is the fruit of their months of hard work, it still lacks that....ingredient. That sole key to making a good ad. Imagination.
EAT MORE THAN A HUMBLE PIE
Maybe it is just the nature of us Malaysians. I think Asians are just generally suppressed from able to express themselves freely as being humble is part of the culture. I don't know where along the time line and who has robbed and changed this part of 'humbleness', but they sure have turned Malaysians (not sure about other Asians though) into passive beings. When was the last time you weren't sitted in a convention full of, none other than, absorbing sponges? Ever heard of a response people?
It is like, a circle of influence. People don't respond, people won't talk. There is no mediocre beings. It's always the 2 extremes. Either they yack yack yack or they just sit still as time pass them by. It really drives me off the wall at times, especially when I am leading a group of docile ding -dongs. When I nod, they nod, when I say nay, they just....nay all the way.
In addition to that, the government's "no offense to others" policy narrows down everything to the ground, making that something is left with almost nothing. No doubt, they only wish to protect their people from uncivilized cats and dogs battle. But knowing how to create a healthy competitive atmosphere is one thing and over-protecting everything is another subject all together. Sigh. But then again. Malaysians ARE a little kiasu. May 13th might just repeat.
What is the point of just promoting your own product when competition with others in a direct yet indirect context is a big no no? People get stuck in their own world. Paddling in circles saying they are the best, yet can't really do it in proper comparison. Defeats part and parcel of the purpose of the existence of ads, know what I'm saying? You can't deny that a little head-to-head improves beings. Hmm, this ad may not be the epitome of what I am saying, but it sure is amusing.
Having said that, these ad maniacs could be either, flown out of the country or they just decided to join the medic line instead, I don't know.
IN CONCLUSION
Alright. Yes. This time I maayy be a bit more than opinionated...Need not you agree with me. I am just in a very bleh-ee mood today. I just feel and hope that in due time, things will change around here.
Anyway, I am back to watching some good ole ads. Ooo ohhh. Check this out.
12:24:00 PM
the one who speaks
rachel
bits and crumbs
Once upon a time there was a cow. Yes. A cow. And this cow had a friend. Friend was a sheep. See, both of them were green. In that place they lived in, all things were made green. The mushrooms, the potato land, the trees, the mosquitoes. And suddenly came down a star, CRASHING down to their planet, and ALL things became kalerful! And that star was ME. Rachelli. Ngyahahaha. *Scwoll down pwease*
